SaaS founders toolkit
The subscription metrics that decide what you can spend to win a customer: recurring revenue, what a customer is worth, and when the business covers its costs.
5 calculators in this toolkit
- Monthly Recurring Revenue CalculatorEnding and net new MRR, and the ARR run-rate, from a month of movements.
- Customer Lifetime Value CalculatorWhat a customer is worth, and the CLV:CAC ratio.
- Return on Investment CalculatorThe return on a channel, a hire or a tool.
- Profit Margin CalculatorGross margin once hosting and support are paid.
- Break-Even Point CalculatorHow many customers cover the monthly costs.